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Publicity and PR Five Star Express Training

 
Tired of being the best kept secret in your business?

Want to see media coverage on your products and services?

Can’t understand why your competitor gets interviewed instead of you?

Studies show, time and again that publicity is considered THE best way for creating credibility and awareness among the general public, far outweighing advertising.

The likes of Billionaires Sir Richard Branson and Bill Gates say PR and publicity is far the best way to boost business profile.

My NEW Publicity and PR Five Star Express Training Course is the quickest way to learn all you need to know to:

• Generate extreme media coverage about your business
• Increase Sales
• Turn you into the ‘go to’ expert that people want to hear from

My Publicity & PR Express Training takes the very best of my live workshops and brings it to the convenience of your desk.

 

Developed and delivered as a self-paced learning experience, you receive workbooks, interactive slides and audio downloads. Plus I’m dedicating the last class to a live Q&A session, with hot seats so you can submit your 'pitch' for the opportunity to get real-time feedback AND there’s a special media guest.

The Publicity and PR Five Star Express Training Course  has 5 modules, covering:

Class 1- The Trade Secrets to Grabbing All the Media You Crave 

AUG 17, 2010, 8pm Sydney EST

• How to set your media goals
• How to create a media database of reporters.
• How to identify exactly which media you want to reach for your business
• How to call the right contact at each outlet that will pay attention to your message… don’t waste time pitching to the wrong people!
• How to know when you should contact the media about your story

Class 2- How to Monitor the Media to Create your Perfect Pitch

AUG 19, 2010, 8pm Sydney EST
• How you can start doing publicity in your pajamas, at the doctor’s office, or even while grabbing a coffee before you meet with your next client
• The ins and outs of how to start reading and watching the media while thinking like a reporter
• Where to gain inspiration for your pitch – hint: you don’t need to re-invent the wheel!
• How to develop story ideas about your business. . . . If you can’t think of a story idea after this call, you may as well close your doors
• Newsworthy hooks that will get you noticed
• How to tie your product or service into hot news topics so you can “sell your story” NOW.

Class 3 - Building Your Online AND Offline Press Kit 

AUG 24, 2010, 8pm Sydney EST
• Exactly what needs to be in your press kit
• The most powerful press materials you need to get started
• How to write a short ‘n’ sweet (4-paragraph) pitch letter. . . . I'll tell you what to write. You just plug in your info
• How to create a media kit on a shoe-string budget
• How to make your website press-ready
• How to deliver your press materials to your target media
• Tips on using your online AND offline press kit so you don’t waste a reporter’s precious time
• How to create powerful bios that make you the go-to professional for all kinds of media

Class 4 - The top 10 media relations do’s and don’ts

AUGUST 26, 2010, 8pm Sydney EST
• How to form and establish powerful relationships with your media contacts
• Getting over the intimidation factor of speaking with the press
• How often to follow up and what to say - - how to keep after them without being a pest
• How to pitch your story to the media. .
• 5 ways to spark the media’s interest

Class 5 -Special Media Guest, Hot Seats & Q&A

SEPTEMBER 1, 2010, 8pm Sydney EST
In this call I'll answer all of the registrants' remaining questions, and there’ll be a chance for someone to submit their "pitch" for the opportunity to get real-time feedback. Plus I’ll also be getting one of my journalist friends on the phone to answer all your questions!

"My expert comments were featured in an article in the Sunday Life magazine in The Sun Herald and The Age on Sunday, and my phone has been ringing with people who read the stories. Thanks, Phil, for putting me on the PR & Publicity path!"  

Victoria Kasunic , Clinical Psychologist

 

Are you ready to experience the thrill of seeing your name in a national newspaper? Closing orders quickly because someone just read that same news article and now recognises you as an expert?

I’m offering a Special Bonus Deal for early sign-ups

All of these bonuses will be distributed throughout the course, so you will receive them at the same time as you learn the concepts and strategies that will help you leverage them best. They will also be made available as instant downloads along with call replays, in case you miss one of the live calls, you won't miss the bonuses!

BONUS 1:Publicity and PR Planner
The publicity ideas will just roll in when you use my ready-made publicity and PR planner to identify the exact tactics you can use to get your name up in lights (Value $179)

Bonus 2: Media Analysis Template
Use this ready-made document to compare your value proposition to recent stories in which you have been interviewed. Then, develop new and exciting ways to spark media interest so that next time, YOU are being interviewed, not your competition. ($179 Value)

BONUS 3: Samples Of Great Pitch Angles And Hooks That Successfully “Got In” The Media
The easiest way to create a successful media pitch is to emulate others that have succeeded and adapt them to your own value proposition and audience. Why reinvent the wheel? Just edit these samples and you're ready to go. ($269 Value)

BONUS 4: Sample Pitch Letters And Templates
Use these to create your bio, press release and other press kit materials. I’ve done the work for you – all you have to do is plug in your information and you're ready to go. How easy is that? ($299 Value)

Plus, You Get These Great Special Bonuses…
SPECIAL BONUS 1: One-On-One Phone Strategy Session*
At the end of the course, you* get a 20-minute phone strategy session with me  to discuss your campaign and apply the strategies you have learned to what you are doing. ($300 Value)

SPECIAL BONUS 2: Lifetime access to all recordings so you can listen to the calls over and over again.
All calls will be recorded, so you are not obligated to attend them all. But I highly encourage you to be there live for best results. ($395 Value)

That’s 6 bonuses with a total value of over: $1,500. (This bonus value alone is triple what you'll be paying for the course itself if you act now - keep reading)

Reserve Your Spot and Claim Your Bonuses Now

Now, That I've Outlined Exactly What You Will Learn and What
You Will Receive When You Invest Today – I have
3 Questions for You!

1. Do you want August to be the month you FINALLY decide to let PR work for you and learn how to get your publicity efforts going, easily, and with absolute CONFIDENCE?

2. Do you want now to be the time you decide to step into the spotlight and put your name up in lights?

3. Are you ready to get started?

I know I could charge a lot for this information, as these strategies so far have ONLY been shared with our high-end agency clients. But I want this information to get out to as many of you as possible. And I know for some of you, this may be your first experience with me and Publicity Express. So I want to make participating simply irresistible!

After much deliberation, I arrived at a one-time investment of only $497

Yes, I know that’s a bit crazy, especially when you look at what this information is worth. I’m sure your first media hit will FAR EXCEED expectations on your return on investment. That means this course will likely pay for itself IMMEDIATELY. (And don't forget that the free bonuses, more than triple the value!)

And, if you need a flexible payment plan, there is a 2-pay option.

This offer is only good for a limited time. By taking immediate action, you will participate in this publicity training teleseries event and get ALL 6 Bonuses worth over $1500 - for just $497. Plus, if you need to space your payments out, I’m offering a two-pay version.

 

Are you ready to put your name up in lights? **Claim Your Spot Now** YES, Phil, I am ready to experience the thrill of generating extreme amounts of media coverage, becoming the go-to expert in my industry, and getting the publicity I deserve! Please sign me up for the Five (5) Module Publicity & PR Five Star Express , Plus All Of The Bonuses Including: • Publicity and PR Planner • Media analysis template • Samples of great pitch angles that successfully “got in” the media • Sample pitch letters and templates for my bio, press release and other press kit materials • 20-minute one-on-one phone strategy session* with Phil to discuss my campaign • Lifetime access to all recordings so I can listen to the calls over and over again Get Me Started Now Sign me up for your next five-part Publicity Training Teleseries With All of My Bonuses for the one-time payment of $497 (Best Deal!) I want a flexible payment plan. Sign me up for your next Publicity Training Teleseries With All of My Bonuses for TWO easy installments ($267 now and $267 after the third call in the series)

  * For first six sign ups